Webinars that are always up to date are known as evergreen webinars. They’re named for the evergreen tree, which maintains its leaves all year long. Like the tree, keep their flavor for a long time. They are automated and frequently available on demand.
Examples of evergreen webinars
They are draw from themes that are always relevant. Trends subject matter does not perform well as evergreen content. Anything with the news, statistics, reports or pop culture is also out of the question. These subjects all have a short existence and will alter over time.
Here are a few examples of evergreen webinars:
- How to’s
- Educational webinars
- Expert advice
Live Webinar vs. Evergreen Webinar
Both kinds are recorded as live videos but differ in how they’re distributed. Live webinars are one-time events that last only for a period of time, whereas evergreen webinars are automated and may be shown as many times as required.
Live webinars do not offer the ability to archive and re-purpose content. Evergreen webinars can be transformed into blog posts, podcasts, eBooks, and more. This gives them a longer shelf life and provides you with additional paths to back end revenue like:
- Subscriptions (permanent access)
- B2B/B2C Sales (products services)
- Sponsorships (industry related products)
Benefits of Evergreen Webinars
Longer shelf life
Webinars are recorded as videos, archived, and re-purposed into additional forms of content like eBooks or podcasts. This makes evergreen webinars more likely to stand the test of time than other marketing content that becomes outdated easily.
Information that is evergreen is also highly shareable. Experts have found that people prefer to share knowledge that benefits others. Evergreen webinars are full of beneficial content.
Evergreen is a top choice when it comes to lead generation. The information in the webinar is not focused on a specific time frame since it doesn’t have an expiration date. This allows your prospects to watch your webinar at their convenience, usually when they’re interested in making a purchase or signing up for more information.
Overall business impact
Evergreen webinars can easily be transformed into blog posts, eBooks, and podcasts, making them easy to share with others and expanding your marketing strategy by offering additional products and services. These content pieces also tend to be shared more frequently than other similar content simply because the lead-generating value of evergreen content transcends time.
In general, evergreen webinars are useful, educational, and beneficial to your online audience, which is why they’re such a popular choice for marketers everywhere.
When to use Evergreen Webinars
The best time to use it is when you want to generate interest in your products and services over a long period. Evergreen webinars will allow you to curate content that can be used on various platforms like social media, your blog, and more.
They enhance lead generation. Each of them has a sign-up page to acquire new leads. In addition, because evergreen seminars are permanent, they may continually acquire new leads.
They are used at various points throughout a marketing funnel for leads ranging from the top to the middle. Additionally, evergreen webinars may be utilized at any point where leads aren’t required to be engaged with immediately.
How to Create an Evergreen Webinars
Step 1: Determine what you want your webinar to accomplish
Before diving into the creation process, it’s important to have a clear idea of what result you’d like your evergreen webinar to produce. What goals would you like to be fulfilled by the time the webinar ends? By knowing this ahead of time, you’ll be able to create a much more effective and impactful evergreen seminar that will provide tangible benefits for both your audience and business.
Step 2: Determine your audience
Once you’re certain about what results in you want from your webinar, determine who will present it. This could be yourself or someone else, depending on your preference and availability. Once again, ensure that whoever presents knows precisely what types of outcomes they are looking to achieve.
Step 3: Host and record one Live Webinar
Before recording, test out your presentation by hosting a live webinar that’s free to the public. This trial run will allow you to see if any aspects of your presentation need work before being presented as evergreen content.
Step 4: Edit and transform into an Evergreen Webinars Video
After the initial webinar has been hosted and recorded, take the time to edit it down so as much valuable content as possible can be cut from it. Start by trimming out the parts where participants asked questions or got up from their seats since those can’t be used in an evergreen presentation. Next, cut out unnecessary filler material like slides without information or dead space between speaking points. After everything is edited down, you can begin building a content piece that will serve as your evergreen webinar.
Step 5: Turn Video into Webinars Slides
The next step is to take the edited video and turn it into slides for your presentation. You can do this by creating slides manually and transforming them into beautiful, full-featured PowerPoint presentations with just a few clicks of the mouse. This results in easily customizable slides published online or downloaded as separate files.
Step 6: Market Evergreen Webinars Effectively
Now that you have created your evergreen webinar, it’s time to get the word out there. You can use social media to spread the news of your upcoming webinar and make sure that you promote it extensively to increase traffic and prevent people from forgetting about the powerful value proposition offered by your presentation.
The benefits inherent in evergreen webinars make them a valuable tool for marketers everywhere. And because they provide such an excellent way for organizations and companies to show off their expertise, lead generation is significantly improved when utilizing evergreen content online. This is why professionals worldwide realize the many advantages of hosting regular events like this.
When done correctly, marketing with an evergreen seminar will allow you to create engaging content that piques user interest and delivers a lasting, positive impression that will be impossible to forget. Achieving this level of success is entirely possible by following the steps laid out in this blog post and utilizing our evergreen webinar software created exclusively for marketers and business owners like you.
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